手頃感 ― affordable

私事ですが、久しぶりに吉野家を訪れました。会社帰りに一杯やった後だったので、ちょっとおなかが空いて寄ったのですが、正直あまり満足しませんでした。

マスコミや巷で言われている牛丼戦争は、消費者置き去りなのではないかと訝りたくなります。安くなったところで、このクオリティでは．．．、という感が否めません。

手頃感、は満足度あってのものだと思いますが、皆さんいかがでしょうか？


TOKYO — The popularity of the new "gyunabedon" beef dish released by Yoshinoya Co allowed the restaurant chain to post its first sales rise in 19 months in September with a 5.9% year-on-year gain on a same-store basis, its parent Yoshinoya Holdings Co said Thursday.

The new dish, a bowl of rice topped with boiled beef, vegetables and tofu cooked with sauce that was added to its menu in September, proved a hit mainly due to its affordable price of 280 yen per regular-size bowl. Yoshinoya has been engaged in a tough battle with rival beef-bowl restaurant chains Matsuya and Sukiya, which have been following a strategy of offering affordable dishes to attract customers.
(Low-priced dish gives Yoshinoya 1st sales rise in 19 months. Japan Today. October 8, 2010.)